Founded in the summer of 2015 by a small team with decades of experience in lean manufacturing systems and the packaging industry, Packaging for Professionals (P4P), based in Fleurus, just outside Brussels, was established to fill a gap in the European packaging market for high quality, low volume packaging, produced on demand. Having discovered Fujifilm and its industry-leading products while working in the automotive sector, company co-founder &CEO, Mohamed Toual, believed the company’s leading inkjet technologies would be the ideal solution for his new venture in the packaging sector. So much so, that the Jet Press 720S was the first investment he made when he founded P4P, with the business built entirely around the capability of the press to produce high quality, short run packaging based on “Kanban” ordering and manufacturing principles.

“Traditional printing in the packaging sector has always been problematic in two important areas” says Mohamed. “Prototypes were always inferior to the finished product – offering at best an indication of what the customer could expect – and there was also, inevitably, a time lag for the production run due to the amount of manual labour involved in the production process. The Jet Press 720S – which I believe is now the benchmark platform in this sector – has changed all this. Its quality, flexibility and efficiency mean that these challenges have been overcome.”

“In our business, there are some requirements from marketing, for example, who need a quantity of fifty packaging prototypes, and there are other requirements for one million. Both are possible with the Jet Press 720S, as even with the big quantity you can split the quantity per month, per week or per day. The main point is the quality. With the right quality, it is not a problem to split long runs into smaller runs according to the demands of the customer.”

Already a popular press throughout Europe for commercial print applications, the Jet Press 720S can be configured to take folding carton board by using a modified vacuum jacket and higher vacuum pressure around the drum. This allows the press to accommodate a more diverse range of heavier carton boards commonly used in packaging applications.

The investment has allowed P4P to profitably and efficiently provide the company’s clients with packaging of the highest quality within extremely tight deadlines, as well as producing samples and prototypes which exactly match the finished product as they are printed on the same press on the same media. Mohamed has already built up an array of satisfied customers right across Europe – including well-known brands in food, cosmetics and pharmaceuticals – and is confident the Jet Press 720S will continue to help carve out a profitable new market in the packaging sector and ensure his business continues to grow.