Case study

MR confirms Jet Press 750S investment at drupa 2024 to support business growth and reduce environmental impact

Reading time: 4 minutes

Founded in 2009, and a DIAM company since 2017, MR has been a digital-only packaging print business from the outset, producing short run packaging and protypes for major luxury brands. At drupa 2024 the company confirmed an investment in Fujifilm’s Jet Press 750S for folding carton packaging.

“The folding carton packaging market is growing,” says company founder and CEO Jonathan Mihy. “And within that market, short run work is increasing fastest of all. But achieving the necessary levels of quality, and being able to do so profitably, remains a challenge.

“We’re always on the lookout for new technologies to give us a competitive edge and to help us to grow,” Mr Mihy continues. “Ultimately, we decided the Jet Press was the right machine to help us do that, and there were a lot of reasons behind that decision.”

“We’d been looking into inkjet over a number of years, and became increasingly certain that our next investment needed to be in an inkjet press. We also wanted a B2 format size – so those criteria immediately put the Jet Press on our radar.

“When we started looking at it closely, we were even more impressed. Not just by the machine itself – but the lengths that Fujifilm went to, throughout the process, to ensure that it worked exactly as it needed to. We tested it exhaustively and Fujifilm were hugely supportive right from the very beginning until we were ready to make our decision. They worked with us incredibly closely to understand our challenges and particular needs and to answer every question. This is our first ever investment with Fujifilm and through the whole decision-making process they’ve been a pleasure to work with.”

Mr Mihy also has high praise for the press itself. “The colour consistency is excellent,” he continues. “That is so important for our clients. We can print a short run and then have complete confidence that we can match the colours exactly at a later date.”

“The up-time and reliability are also superb. The press is robust, built an offset-style chassis, and downtime is minimal. Furthermore,” Mr Mihy concludes. “the water based inks the Jet Press uses, and the easy recyclability of Jet Press printed products, were also very important factors in our decision. We’re committed, as a business, to reducing our carbon footprint and our environmental impact. Our Jet Press investment is an important step in that direction.”

Taro Aoki, Head of Digital Press Solutions, Fujifilm Europe adds: “The Jet Press has been setting quality and productivity standards in commercial print for more than a decade. We’re delighted now to see more and more customers recognising its potential for high-end, short to mid-run packaging, based on its wider colour gamut, consistent colour quality, flat tint reproduction and higher machine up-time. We’re honoured that MR Cartonnage Numerique has opted to partner with us to expand their business, and we look forward to a long future working together.”