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Where does print fit in the circular economy?

From books, newspapers, magazines and brochures to folders, annual reports and packaging, print remains a vital and highly effective branding, marketing and communications tool. But in an age of heightened environmental concern and ‘net zero’ carbon reduction targets, how can print be used in the most efficient and responsible way? In this white paper, we take a look at how the latest digital printing technology is dramatically cutting waste and making recycling much easier.

We must do more

As part of the “European Green Deal” project, there is an action plan for the EU to boost the efficient use of resources by moving to a clean, circular economy, restore biodiversity and cut pollution, and be climate neutral by 2050. To achieve this goal, action must be taken at all levels. Switching to renewable energy will, on its own, reduce global greenhouse gas emissions by only 55%. The remaining 45% of emissions come from the way we make and use products, which means working smarter and wasting less.

The way we print is changing

The graphics industry has many analogue techniques which, especially when used for bespoke or short run work, have an enormous impact on the environment.

Now, thanks to the latest developments in digital print technology, there are machines which can print while also:

• Massively reducing raw material use
• Using fewer and more sustainable consumables
• Needing far fewer parts replacing
• Producing less waste
• Consuming less water
• Producing 100% recyclable printed products

This technology is moving print from the linear to the circular economy in which everyone has a role to play in keeping our planet liveable and our prosperity intact.

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As part of its wider global Sustainable Value Plan 2030 (SVP2030), Fujifilm undertakes environmentally conscious product development based on its design for environment initiative. This considers the entire lifecycle of a product, from procurement, manufacturing, transportation, use to the eventual disposal, to set targets from the perspective of climate change mitigation (reduced power use, etc.). From the design stage, the “Reduce, Reuse & Recycle” principle of resource saving, risk reduction of chemical substances, and biodiversity are all considered as part of the development process.

This approach is applied not only to materials and standalone equipment, but also to software and solutions in a bid to reduce environmental impact in the society as a whole. The Life Cycle Assessment (LCA) is conducted to achieve a quantitative and objective assessment of the environmental impact of a product. The environmental label is also used for active dissemination of information.

“Green Value Products” Certification Program

In an effort to “contribute to resolving environmental issues in society through our products and services,” as set out in the Sustainable Value Plan targeted for FY2030, Fujifilm introduced a “Green Value Products” certification program in FY2018.  This program compliments the company’s existing internal regulations on design for environment, and aims to clarify any product’s environmental values and involves the certification of products exhibiting outstanding environmental credentials.

The certification criteria are determined for the entire life cycle of each product with a different weight for each assessment item, by comprehensively assessing the environmental items such as “measures for climate change,” “resource saving and recycling,” “risk minimisation for chemical substances,” and “biodiversity” as well as considering the social requirements for each business/product category.

This certification program is implemented in compliance with the requirements of the international standard “ISO14021 Self-declared Environmental Claims” and obtains the opinions of external experts in order to ensure the objectivity, reliability, and transparency of the program.

Certification ranking and criteria

Fujifilm classifies its products into three certification ranks (diamond, gold, and silver) according to the degree of their contribution to the reduction of environmental impact.

Product examples

In Fujifilm’s Graphic Arts business, the following products have been certified for their environmental performance:

Jet Press 750S High Speed Model:  GOLD

Effects on reduction of environmental impact:

• Many of the consumables associated with conventional offset printing are eliminated
• Significantly reduces the amount of wasted paper
• Smaller footprint compared to previous models
• The efficient drying mechanism reduces drying times, contributing to significantly higher speeds, and saving power
• Excellent paper recycleability (de-inking ability)

Overall, there are significant reductions in resources, water use and waste compared to equivalent offset presses, with excellent paper recycling.

Revoria Press PC1120:                      SILVER

The requirements of major environment labels for energy consumption, hazardous substances, audible sound levels during operation and recyclable design are satisfied.

Revoria E1 Series:                             SILVER

The requirements of major environment labels for energy consumption, hazardous substances, audible sound levels during operation and recyclable design are satisfied.

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Fujifilm’s Sustainable Value Plan 2030 (SVP2030)

The Fujifilm Group announced its Sustainable Value Plan 2030 (SVP2030) in August 2017. The new plan set targeting FY2030 as its long-term goal, which is expected to lay the foundations of the Group’s business management strategies for sustainable growth. One of the key pillars of the SVP2030 is dedicated to the environment.

The environment and sustainability

There are four priority issues, regarding the environmental part of the SVP2030, each with its own set of targets:

1. Address climate change
2. Promote the recycling of resources
3. Address energy issues towards a decarbonised society
4. Ensure product and chemical safety

1. Address climate change

Reduce the Fujifilm Group’s own CO₂ emissions

Reduce CO2 emissions across the entire product life cycle*1 by 50% by FY2030, compared to the FY2019 level

So far (2020) the progress is 15%, 29% of the way towards the target

Convert 50% of purchased electric power to renewable energy-derived power by FY2030

So far (2020) the progress is 9%, 18% of the way towards the target

Contribute to reduce CO2 emissions in society through the use of Fujifilm’s products and services.

Contribute to a reduction in the CO2 emissions generated by society by 90 million tons by FY2030

Increase the % of products certified as “Green Value Products” to 60% of group-wide sales by FY2030.

The Fujifilm Group operates the “Green Value Products” certification scheme, a mechanism for continually creating superior environmentally conscious products and services. In fiscal 2020, 30 new products were certified, bringing the total to 166 (32%), and the company increased the target for the number of products certified to 60% of group-wide sales. As such, Fujifilm is over half-way towards this target.

So far (2020) the progress is 32%, 53% of the way towards the target.

*1 Including phases such as procurement of materials, and manufacturing, transportation, usage and disposal of products.

*2 Direct emission from the company at the manufacturing stage of the product (Scope 1) and indirect emission due to the use of electricity / steam supplied from other companies (Scope 2).

Promote the recycling of resources

Reduce the amount of water the Fujifilm Group uses by 30% by FY2030 (compared to FY2013 levels)

The result in FY2020 was 16%, so the company is over half-way towards the goal of 30% by FY2030.

Contribute to the treatment of 35 million tonnes of water per year in society by FY2030

The result in FY2020 was 8 million tonnes, so the company is around 23% of the way towards the goal of 35 million tonnes by FY2030.

Reduce the amount of waste produced by the Fujifilm Group by 30% by FY2030 (compared to FY2013 levels)

Fujifilm has managed to ensure that the amount of waste produced by the Group did not increase in FY2020, despite rising revenues and an expansion of the business, but has not yet managed to make the reductions planned.  This is a key area of focus for the future.

Achieve a recycling index*³ of more than 10 by FY2030 (was 6.5 in FY2020)

Achieve a valuables conversion index*⁴ of more than 1 in FY2030 (was 0.63 in FY2020)

*3 Recycling index = (Recycled volume + Valuable-converted volume) / Simple disposal volume

*4 Valuables conversion index = Valuable-converted volume / Recycled volume

Address energy issues towards a decarbonised society

By contributing to the creation and widespread use of renewable energies through advanced materials, Fujifilm aims to help address energy issues and the move towards a decarbonised society. In particular, a New Energy and Industrial Technology Development Organisation (NEDO) started the development of an “all solid state lithium-ion battery” – a next generation storage battery for electric vehicles, under an industry-government-academia collaboration. Fujifilm is participating in the project as one of 23 manufacturers of cars and batteries.

Ensure product and chemical safety

Under this objective, Fujifilm’s aim is to minimise the adverse effect of chemical substances on human health and the environment. In particular, Fujifilm completed the replacement of 2 of 7 chemical substances within the high priority substances for risk management, a new classification established in 2020.  In addition, Fujifilm held online briefings for business partners and achieved 90% understanding of the chemSHERPA chemical information communication system, contributing to further improvement of management accuracy for hazardous substances used in products.