Unlike many competitors, Fujifilm’s extensive history in offset printing, from inks to plates, means that the company has been a reliable partner for commercial printers across the Asia-Pacific region for many decades. This established legacy is important, especially in an industry where dependability directly impacts customer satisfaction and business continuity.

But heritage alone doesn’t drive market leadership. The Jet Press 1160CF excels by meeting the dual demand for high quality and high productivity. This has become especially important as offset print volumes decline and turnaround times tighten. For many commercial printers, traditional offset runs have simply become less profitable. The result is a growing shift to digital, and continuous feed inkjet presses like the Jet Press 1160CF have proven to be an ideal choice for those seeking the high throughput of offset without compromising on visual quality or client satisfaction.

In particular, the ability to maintain consistent high quality at speed, across a broad range of substrates, has made the Jet Press 1160CF a compelling alternative to offset in Asia-Pacific’s commercial sector. In many cases, the press has helped printers to confidently shift short-run and mid-volume work from offset to digital, and meet evolving customer expectations around speed, flexibility and sustainability.

The Jet Press 1160CF has also provided an attractive migration path to users of older generation inkjet presses who were looking for a smaller footprint, reduced energy consumption and better inkjet economics on uncoated or matt-coated media.

Sustainability has emerged as another strength of the Jet Press 1160CF. Digital technologies like this naturally avoid many of the inefficiencies of offset, from plate production and chemical use to paper waste associated with lengthy make readies. In addition, short run and print on demand production supports new, more efficient business models by minimising waste and redundant or unsold stock. All these benefits are set to become key decisive factors in buying decisions by 2032 (see The Future of Digital Printing to 2032, Table E1 by Smithers). The Jet Press 1160CF has proven to be an excellent choice in the context of sustainability goals set by leading Asia-Pacific commercial printers on the market.

Although the Jet Press 1160CF model was primarily developed with uncoated and matt coated media in mind, proving its popularity in the Asia-Pacific region and Japan with users who are focused on a specific application segment, at drupa 2024, Fujifilm launched the Jet Press 1160CFG.  This new version of the press features an in-built paper stabiliser unit that provides even higher image quality on a wider range of media, from uncoated and inkjet-treated papers to offset coated stocks (including gloss coated).

So now the Jet Press 1160 family delivers on both fronts. Built with a hybrid water-based pigment ink, the two presses now handle an even wider range of media, delivering offset-level quality, with output speeds of up to 160 metres per minute on uncoated media and 80 metres per minute on coated media. This makes them an attractive alternative in environments where both productivity and precision are paramount.

Operators can adjust print speeds anywhere between 20 and 160 metres per minute, depending on the application or substrate. This helps control quality and optimise costs. It also offers profiling tools that enable quick media setup in just minutes, reducing downtime and making it easier to switch between paper types. With a maximum media width of 546mm, the two presses are now ideal for applications like book printing, magazines, catalogues, direct mail, transactional, trans promotional and others.

Early adoption in Japan, Korea, and Australia has set the foundation for Fujifilm’s leadership in the region. Fujifilm has been a strong player in that space for many years, with over 200 continuous feed inkjet presses installed. As more print businesses shift from offset to digital, driven by cost pressures, sustainability demands, and the need for speed, the Jet Press 1160 family is well-positioned to grow further. Part of that growth will be delivered in EMEA by both the Jet Press 1160CFG (available now) and the Jet Press 1160CF (available in EMEA in the 3^rd quarter of 2025).

Fujifilm will continue to expand its inkjet value proposition based on three pillars: continuous-feed inkjet, cut-sheet inkjet, and digital flexo solutions, providing the company with a strong foundation to cover a complete range of business models, applications, and market segments. Therefore, adding the Jet Press 1160CF to the family, integrated with a range of workflow, feeding, and finishing solutions, positions Fujifilm well as the leading player in the commercial print inkjet space.

So, why are Fujifilm’s continuous-feed inkjet presses leading the charge in APAC? The indicators are clear: strong adoption, brand trust and legacy, application flexibility, and competitive advantages in terms of quality and sustainability have all contributed to making the Jet Press 1160CF the clear market leader in the region.

And while the European market presents its challenges, Fujifilm believes that the formula for success of quality, versatility, and trust, travels well. The company is confident that what has worked in Tokyo and Seoul can work just as well in Berlin and Barcelona. After all, as Szymanko concludes, “The pressures faced by commercial printers may vary slightly by region, but the core demands are the same: do more, faster, with less. And for many in Asia-Pacific, the Jet Press 1160CF has already proven itself as the right answer.”