Typecast Colour

Caso de estudio

Print and design company Typecast Colour benefits from cost savings and quality improvements thanks to Fujifilm’s PLATESENSE Printing Plate programme

Typecast Colour

Kent, UK


The press operators love the Fujifilm plates – they’re cleaner, more durable and deliver better print quality due to a sharper dot on the plate.”

Chris Stainton | Typecast Colour


  • Annual turnover of £1m in commercial print and reprographic sales
  • Founded in 1980, Typecast has had a long-standing relationship with litho print specialist, Principal Colour, since 1997
  • First UK PLATESENSE Printing Plates customer, following 15 years with previous plate supplier
  • Services a wide range of clients, from publishers and design agencies to end users
  • Became aware of PLATESENSE and Superia plates at Fujifilm’s UK showroom in Bedford
  • Enjoyed a seamless transition onto Fujifilm’s Superia plates.

Typecast produces a wide range of commercial print using both offset and digital equipment. The company services a range of clients from publishers and design agencies to end users, all of whom expect consistently high quality.

When Typecast’s incumbent plate supplier of 15 years announced it was increasing its prices, Typecast decided it was time to benchmark the supplier against others and, as a result, became the first company to invest in Fujifilm’s PLATESENSE Printing Plate programme. Six months after starting to rent a Fujifilm plate processor and Superia thermal low chemistry plates, Typecast is now enjoying multiple benefits and has no regrets about the move.

“We had a good relationship with our previous plate supplier, but after it increased its prices, we decided to explore other options.”

Chris Stainton | Typecast Colour

As part of his research into alternative suppliers, Stainton visited Fujifilm’s UK showroom in Bedford and was impressed by the range of high quality equipment on offer. “Having seen Fujifilm’s plates in Bedford last year,“ he says, “we decided to carry out a comparative test and ran the same job on plates from our existing supplier and then on Fujifilm plates. The Fujifilm plate quality was noticeably higher.”

Typecast signed up to a three year contract to rent a processor and pay for the 11,000 plates per year, all for a nominal monthly fee, eliminating the capital expenditure required to invest in a new processor and providing a consistent and predictable cost.